Our project team “activates” Remicro LOCAL Workshops in Thessaloniki!

We welcome May by hosting the Digital Marketing Week, that consists of 2 workshops focusing on “360ο Digital Marketing Strategy and Tools” as follows:

Dates and Hours
Monday, 9th of May 2022
17:00 – 20:00
Wednesday, 11th of May 2022
17:00 – 20:00

Venue
Thessaloniki Innovation Zone
12, Filikis Eterias Street & Tsimiski, Thessaloniki
2nd Floor

 

This workshop is aiming at letting the participants get acquainted with the new digital communication and promotion strategies, understand the basic concepts of Digital Marketing, as well as to become familiar with the most common used tools over the internet.

Basic principles:

  • Approaching the digital consumer
  • Website: the basic tool for web presence
  • Search engines:  understanding key concepts (SEO, Google Ads, etc.)
  • Content marketing:  how a business can use it
  • e-Shop:  “tips” for creating and developing an online shop and “tricks” for a successful outreach
  • Social Media presence and advertising
  • Interconnection platforms: how to join profit networks (Skroutz, Bestprice etc.)
  • e-mail marketing campaigns
  • Creating loyal customers

 

Guest Speaker:
Mr. Georgios Petkakis
Business Consultant, Author of the book «The battle for the Digital Market» (Esoptron Publications 2021)

 

Online Application Form

 

For more information about the workshops within “Digital Marketing Week”, kindly contact Mrs. Despoina Kabouridou, Project Co-ordinator, Tel.: 2310 274033, email: kabouridoud@e-kepa.gr