The series of the Remicro LOCAL Workshops in Kavala and Drama was concluded with great success, hosting discussions about effective communication, branding, the creation of an online store, as well as the digital promotion of a business or an e-shop.

Specifically in Drama, on Monday March 13, 2023, Lab40 – which is an initiative of the Chamber of Drama – hosted the thematic workshop entitled “How will I create my e-shop and how will I manage it for continuous and efficient sales”.  The response of the audience to the workshop was great, with the participants attending with undiminished interest the speaker, Mr. Alkis Polioudakis, founder of “hello advertising”, Marketing Expert and Online Trainer.   Our speaker, through his presentation and discussion with the attendees, aimed to present to the owners of electronic stores (e-shops) the significant development opportunities that the rapid rise of e-commerce has brought. Emphasis was placed on the fact that among millions of different e-shops, each one can stand out and given this, the participants had the opportunity to learn basic rules and tips such as how they can create their own e-shop as well as for the 30-40-30 rule.  Also, key issues concerning the expansion of the buying public, the possible ways of finding customers and gradually creating a clientele were discussed. Our guest speaker analyzed the stages to follow for incremental and continuous sales, talked about the Marketing Funnel and the Marketing Tree as well as the newest trends in live shopping and dropshipping.

 

During the second workshop that was held on Wednesday, March 29, 2023, at Lab40 in Drama, participants had the opportunity to understand concepts such as digital display campaigns, among them social media ads, search engine ads (google ads), as well as email marketing.  Specifically, our speaker, Mr. Angelos Synadakis, e-Commerce Consultant and founder of Social Mind, made special reference to the value of audience targeting and also to the goals that an electronic store (e-shop) sets for each of its campaigns. In addition, through tangible examples, he analyzed the steps for formulating a promotional action per category of digital promotion.

 

 

In Kavala city, the Remicro Local workshop that was held on Wednesday, March 22, 2023, on the topic of branding and specifically the power of photography to enhance the image that a brand creates for the public, was of great interest. Our guest speaker, Ms. Katerina Daulka, photographer and stylist, with her excellent presence, constructive discussion, professionalism and of course her love for photography, explained to the audience how a picture can be worth a thousand words!  The participants had the opportunity to familiarize themselves with the concept of branding and to understand the role of photographing fashion items and products, food-drinks, restaurants, tourist or airbnb accommodation or real estate, but also the importance of photography as a means of advertising . The speaker emphasized this utility as it can bring about a strengthening of the brand name and also an increase in the demand for products/services. Through tangible examples and a lot of photographic material the audience understood the “power” of a visual stimulus in relation to a simple description and therefore the direct connection of e-commerce and photography.

 

Finally, on Monday 27th of March, the last Remicro Local workshop for the city of Kavala was successfully implemented.  The topic of the workshop was professional communication and the personal empowerment of a professional.  Our guest speaker. Ms. Maria Alexiadou Iosifidou, Haircut Trainer & Transformation Coach, Pimp My Style, successfully managed to give to the participants the opportunity to familiarize themselves with the concept of communication and to delve into issues of client-professional and organizational communication which is a necessary condition to emerge the professionalism. Emphasis was placed on the fact that grooming is not a luxury, but a key component for a professional’s self-confidence as well as that the combination of external appearance and internal attitude can affect professional communication. Also, personal empowerment can be the prerequisite for mood, communication and life balancing by harmonizing professional – personal time.  The audience watched the speaker with undiminished interest, as through interesting examples and experiential descriptions she emphasized the importance of effective communication and quality service in the provision of services, which are not just rules of good behavior, but perhaps one of the most important factors that lead to satisfied customers, and by extension to an increase in the revenue of our business.