{"id":11420,"date":"2022-10-25T13:26:42","date_gmt":"2022-10-25T13:26:42","guid":{"rendered":"https:\/\/remicrolocal.eu\/?p=11420"},"modified":"2022-10-25T13:27:45","modified_gmt":"2022-10-25T13:27:45","slug":"lab40remicrolocalworkshops-2","status":"publish","type":"post","link":"https:\/\/remicrolocal.eu\/?p=11420&lang=el","title":{"rendered":"\u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b1 Remicro LOCAL Workshops \u03c4\u03bf\u03bd \u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf \u03c3\u03b5 \u0394\u03c1\u03ac\u03bc\u03b1 \u03ba\u03b1\u03b9 \u039a\u03b1\u03b2\u03ac\u03bb\u03b1!"},"content":{"rendered":"

\u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bc\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03c4\u03b1 Remicro LOCAL Workshops \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03bf\u03bd \u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf \u03c3\u03b5 \u0394\u03c1\u03ac\u03bc\u03b1 \u03ba\u03b1\u03b9 \u039a\u03b1\u03b2\u03ac\u03bb\u03b1!<\/p>\n

\u039c\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c4\u03b7\u03bd \u03a4\u03b5\u03c4\u03ac\u03c1\u03c4\u03b7 19 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 \u03c3\u03c4\u03b7 \u0394\u03c1\u03ac\u03bc\u03b1, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf Lab40<\/a>, \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u0395\u03c0\u03b9\u03bc\u03b5\u03bb\u03b7\u03c4\u03b7\u03c1\u03af\u03bf\u03c5 \u0394\u03c1\u03ac\u03bc\u03b1\u03c2, \u03c4\u03bf \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03ae\u03c1\u03b9\u03bf \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf ”\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf digital marketing \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03bc\u03bf\u03c5”.<\/p>\n

\u039f\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b1\u03bd \u03bc\u03b5 \u03b1\u03bc\u03b5\u03af\u03c9\u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03bf\u03c5\u03c2 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03ba. \u03a7\u03c1\u03cc\u03bd\u03b7 \u0391\u03b3\u03b3\u03b5\u03bb\u03af\u03b4\u03b7, \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae \u03c4\u03b7\u03c2 Toucan Advertising Agency<\/a> \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1. \u0392\u03b1\u03c3\u03b9\u03bb\u03b9\u03ba\u03ae \u0398\u03b5\u03bf\u03b4\u03c9\u03c1\u03af\u03b4\u03bf\u03c5, Expert \u03c4\u03b7\u03c2 Social Media Jungle<\/a>, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b5\u03c5\u03c1\u03b9\u03c3\u03ba\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 digital marketing \u03ba\u03b1\u03b9 marketing funnel, \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03c9\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd marketing \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2.<\/p>\n

\u039c\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c0\u03c4\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2, \u03ba\u03b1\u03c4\u03ad\u03c3\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (ads) \u03c3\u03b5 social media \u03ba\u03b1\u03b9 Google, \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 Email marketing. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03c3\u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 (social media management), \u03ad\u03b3\u03b9\u03bd\u03b5 \u03b5\u03ba\u03c4\u03b5\u03bd\u03ae\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03cc\u03c7\u03b9 \u03bd\u03b1 “\u03b1\u03c0\u03bf\u03b3\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd” \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \"\"\u00a0 \u00a0 \u00a0 \"\"\u00a0 \u00a0 \u00a0\"\"<\/p>\n

 <\/p>\n

\u03a3\u03c4\u03b7\u03bd \u039a\u03b1\u03b2\u03ac\u03bb\u03b1, \u03bf\u03b9 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd Remicro LOCAL Workshops \u03c4\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5 \u03bc\u03af\u03b1\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 branding \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd.<\/p>\n

\u0388\u03bd\u03c4\u03bf\u03bd\u03bf \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03c9\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03ae\u03c1\u03b9\u03bf \u03bc\u03b5 \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03b9\u03c2 “\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2” \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c4\u03b7\u03bd \u03a4\u03b5\u03c4\u03ac\u03c1\u03c4\u03b7 12 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 2022 \u03c3\u03c4\u03b7\u03bd \u039a\u03b1\u03b2\u03ac\u03bb\u03b1. \u039f\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b1\u03bd \u03bc\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03bd \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae \u03bc\u03b1\u03c2, \u03ba. \u03a7\u03b1\u03c3\u03b9\u03ce\u03c4\u03b7 \u03a3\u03c4\u03b1\u03bc\u03ac\u03c4\u03b7, \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae \u03c4\u03b7\u03c2 The New Good Life insurance<\/a>, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03c5\u03c0\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03bc\u03af\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u2019 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n

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\"\"\u00a0 \u00a0 \"\"\u00a0 \u00a0 \"\"\u00a0 \u00a0 \"\"<\/p>\n

 <\/p>\n

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\u0391\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03bd\u03c9\u03c4\u03ad\u03c1\u03c9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ad\u03b4\u03c9\u03c3\u03b5 \u03bf \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c2 \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03bc\u03b1\u03c2, \u03ba. \u039a\u03c5\u03c1\u03b9\u03ac\u03ba\u03bf\u03c2 \u0391\u03bd\u03c4\u03c9\u03bd\u03b9\u03ac\u03b4\u03b7\u03c2, Brand Designer & Specialist, Strategist, \u03ba\u03b1\u03b9 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 Panda Creative<\/a>, \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b7\u03c1\u03af\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf “\u03a0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b9\u03b4\u03ad\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1-Brand” , \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7 \u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1 24 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 2022 \u03c3\u03c4\u03bf \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 \u039a\u0395\u03a0\u0391 \u03c3\u03c4\u03b7\u03bd \u0394\u03b7\u03bc\u03bf\u03c4\u03b9\u03ba\u03ae \u0391\u03b3\u03bf\u03c1\u03ac \u039a\u03b1\u03b2\u03ac\u03bb\u03b1\u03c2.\u00a0\u00a0\u03a3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03ad\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 branding \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd. \u039f\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b1\u03bd \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03bf\u03bd \u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03ae \u03bc\u03b1\u03c2 \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03c5\u03c0\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b5 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd 10 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd \u03c4\u03bf\u03c5 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd branding.<\/p>\n

\u039f \u03ba. \u0391\u03bd\u03c4\u03c9\u03bd\u03b9\u03ac\u03b4\u03b7\u03c2 \u03c4\u03cc\u03bd\u03b9\u03c3\u03b5 \u03c0\u03c9\u03c2 \u03c4\u03bf branding \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2, \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03c3\u03cd\u03bb\u03bb\u03b7\u03c8\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b9\u03b4\u03ad\u03b1\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 brand name, brand culture \u03ba\u03b1\u03b9 strategy \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7, \u03bc\u03b5 \u03bf\u03b4\u03b7\u03b3\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1.<\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0\"\"\u00a0 \u00a0 \u00a0\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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