{"id":11221,"date":"2022-04-18T10:15:18","date_gmt":"2022-04-18T10:15:18","guid":{"rendered":"https:\/\/remicrolocal.eu\/?p=11221"},"modified":"2022-04-26T12:09:07","modified_gmt":"2022-04-26T12:09:07","slug":"digital-marketing-week-in-thessaloniki","status":"publish","type":"post","link":"https:\/\/remicrolocal.eu\/?p=11221","title":{"rendered":"Digital Marketing Week in Thessaloniki"},"content":{"rendered":"<p>Our project team &#8220;activates&#8221; Remicro LOCAL Workshops in Thessaloniki!<\/p>\n<p>We welcome May by hosting the Digital Marketing Week, that consists of 2 workshops focusing on \u201c<strong>360\u03bf Digital Marketing Strategy and Tools&#8221;<\/strong> as follows:<\/p>\n<p>Dates and Hours<br \/>\nMonday, 9th of May 2022<br \/>\n17:00 \u2013 20:00<br \/>\nWednesday, 11th of May 2022<br \/>\n17:00 \u2013 20:00<\/p>\n<p>Venue<br \/>\n<a href=\"https:\/\/www.thessinnozone.gr\/\">Thessaloniki Innovation Zone<\/a><br \/>\n12, Filikis Eterias Street &amp; Tsimiski, Thessaloniki<br \/>\n2nd Floor<\/p>\n<p>&nbsp;<\/p>\n<p>This workshop is aiming at letting the participants get acquainted with the new digital communication and promotion strategies, understand the basic concepts of Digital Marketing, as well as to become familiar with the most common used tools over the internet.<\/p>\n<p>Basic principles:<\/p>\n<ul>\n<li>Approaching the digital consumer<\/li>\n<li>Website: the basic tool for web presence<\/li>\n<li>Search engines:\u00a0 understanding key concepts (SEO, Google Ads, etc.)<\/li>\n<li>Content marketing:\u00a0 how a business can use it<\/li>\n<li>e-Shop:\u00a0 &#8220;tips&#8221; for creating and developing an online shop and &#8220;tricks&#8221; for a successful outreach<\/li>\n<li>Social Media presence and advertising<\/li>\n<li>Interconnection platforms: how to join profit networks (Skroutz, Bestprice etc.)<\/li>\n<li>e-mail marketing campaigns<\/li>\n<li>Creating loyal customers<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Guest Speaker:<br \/>\nMr. <strong>Georgios Petkakis<\/strong><br \/>\nBusiness Consultant, Author of the book \u00ab<a href=\"https:\/\/esoptron.gr\/product\/i-mahi-gia-tin-psifiaki-agora\/\">The battle for the Digital Market<\/a>\u00bb (Esoptron Publications 2021)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/forms.office.com\/Pages\/ResponsePage.aspx?id=3AeRNPDtcUu6lSvhehlwEX0IndiblzNKsM7Cw068-tpUMkRJRklBU09WQU1MNE9NTTM1RFRVQlVXWi4u\" target=\"_blank\" rel=\"noopener\">Online Application Form<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>For more information about the workshops within &#8220;Digital Marketing Week&#8221;, kindly contact Mrs. Despoina Kabouridou, Project Co-ordinator, Tel.: 2310 274033, email: kabouridoud@e-kepa.gr<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our project team &#8220;activates&#8221; Remicro LOCAL Workshops in Thessaloniki! We welcome May by hosting the Digital Marketing Week, that consists of 2 workshops focusing on \u201c360\u03bf Digital Marketing Strategy and Tools&#8221; as follows: Dates and Hours Monday, 9th of May 2022 17:00 \u2013 20:00 Wednesday, 11th of May 2022 17:00 \u2013 20:00 Venue Thessaloniki Innovation [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307,309],"tags":[],"class_list":["post-11221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-news"],"_links":{"self":[{"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=\/wp\/v2\/posts\/11221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11221"}],"version-history":[{"count":1,"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=\/wp\/v2\/posts\/11221\/revisions"}],"predecessor-version":[{"id":11222,"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=\/wp\/v2\/posts\/11221\/revisions\/11222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=\/wp\/v2\/media\/11200"}],"wp:attachment":[{"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/remicrolocal.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}