On Wednesday 15th of June 2022, the participants of the workshop “How to manage my eshop for continuous and profitable sales“, had the opportunity to be informed by our guest speaker, Mr. Alkis Polioudakis, Marketing Expert and founder of “hello advertising“, about new trends in e-commerce, including “live” shopping, which is a different perspective of promoting products and/or services.
Starting from the basic elements about the creation of an eshop, Mr. Polioudakis addressed a basic question to the participants, regarding the difference between a person that already has a physical store and someone who sees an opportunity on e-commerce and wants to sell online, while also he referred to the steps that a small entrepreneur needs to follow, so as to carefully structure his/her online store, driven by aspects such as “Branding – Awareness – Ads & Sales”, that derive from the “Marketing Tree” theory.
Finally, Mr. Polioudakis analyzed the “30-40-30” rule, emphasizing the importance of allocating the costs of building, promoting and advertising an eshop, but also how these elements are combined with customer acquisition and “conversion” tactics, as well as online-sales’ strategy, in order to make our online store profitable.
Furthermore, on Wednesday 22nd of June 2022, the participants of the workshop “How to manage social media for continuous and efficient sales” had the opportunity to be informed by our guest speaker and KEPA‘s executive, Ms. Agni Pagouni, about the new trends on social media, the digital skills that small entrepreneurs need to develop in order to be able to form their digital communication strategy for their business, to become familiar with internet tools and their use, to get acquainted with the social media having the greatest impact on the respective target audience, as well as their characteristics, but also the social media tactics for the best possible management and promotion of their products / services in the digital world.
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